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Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.

Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.

Web 3.0 – This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.

Therefore, I have provided an excellent presentations about Web 3.0 concepts and a YouTube video which is about evolution Web 1.0, Web 2.0 to Web 3.0 that help you understand Web 3.0 in simple English.


Nowadays, using the web 2.0 on companies in right way or wrong way can change many business directions which can affect the global business. Therefore, the web 2.0 tool has a great impact on companies’ development. However, using web 2.0 on companies has some risks and some of them are big risks. Therefore, some companies are not using the web 2.0 because of these risks. According karlovsworldKomarketing Associates statistics states that 97% of the top companies today don’t use blogging or twitter to promote their online visibility”

Sensei Enterprises, Inc. is a nationally known computer forensics and information technology company. Based in Fairfax, Virginia, Sensei combines legal expertise with high-level technical certifications to serve the technology and electronic evidence needs of the legal and corporate communities.

Sensei Enterprises, Inc. is according to metro corporate counsel is a company “with 5,000 employees with several field offices had recently become aware of the perils of social media”. In the past years they authorized Blogs and Facebook page for the employees to participate. However, last year they found some risks of using the social media. Those are some of the risks that Sensei Enterprises, Inc. faced.

“One of its employees had a personal blog containing references to the corporation’s research and development. One product, in particular, was expected to hit the marketplace with a bang, and the information being leaked was giving information to competitors.”

“Another employee in a business development unit who had a corporation-sanctioned Twitter account had posted several tweets disparaging competitors. The corporation was concerned about controlling this sort of activity”.

Therefore, when Sensei Enterprises, Inc. understand the risk of using the web 2.0 tools, they develop techniques for mitigate them by.

  • Monitoring the social web so they can know what the employees are saying.
  • Providing education on legal issues like copyright and anti-trust.
  • Providing education on social media principles.


Blogs are a type of website or part of a website. That mostly is running and being maintained by one person with different types of entries of commentary, events, or other material.  Therefore, Dave Winer defines the Blog as ‘A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.’

This video will show you what is the Blog, how it’s work.

Blogs are web 2.0 and they are different than the normal websites web 1.0.  You can see the different between the web 1.0 (normal websites) vs. web 2.0 (Blogs) when compare between lecture and conversation. Web 1.0 site, like lectures, where you are listening to the same source. However, Web2.0 sites like listening to a conversation where you are more like the answer.

  • Web 1.0 was about reading, Web 2.0 is about writing.
  • Web 1.0 was about home pages, Web 2.0 is about blogs
  • Web 1.0 was about owning, Web 2.0 is about sharing
  • Web 1.0 was about web forms, Web 2.0 is about web applications
  • Web 1.0 was about portals, Web 2.0 is about RSS
  • Web 1.0 was about taxonomy, Web 2.0 is about tags

A great example is Technology as a way of life. Technology as a way of life is one of blogs that talks about web 2.0 applications and the development in the technologies. Therefore, what make this Blog great and interesting are the steps that they are using to write a blog.

  1. They are making the blog language interesting: which mean when the readers try to read a blog. It should sound like you are telling something to a reader that they knows very little about it, which make the reader interested to read and get more information about the that subject.
  2. Speak ‘with’ your readers, not ‘to’ the readers: when you write a great amount of blogs try not to make a distance between you and the readers. Therefore, give the readers the opportunity to Involve in the blog discussion. Invite their opinions and suggestions. Because that will make your blog more interesting and real.
  3. Get versatile content for your blog: which mean if your blog are writing about a subject and there is other people blogs is writing about the same subject, try to make a comment on their blog and invite them to write on yours. This will help you to build your own blog community. YOU AND ME

Therefore, using these steps will make blogs very useful to people because it will introduce many kind of information that the users’ needs. Also it will give the user the chance to participate in the blog. Therefore, that what make blogging great because. According to Rebecca’s pocket “I strongly believe in the power of weblogs to transform both writers and readers from “audience” to “public” and from “consumer” to “creator.”

These are some examples of Great Blogs :

  1. enterprise2blog
  2. crenk

In the past, most of the companies models who were using web 1.0 have the idea of “get big fast”, which make some companies loss their business in the long term. Therefore, some people start using Web 2.0. They start thinking differently because web 2.0 gives them the opportunity to do more for less and that is “Lightweight Models and Cost Effective Scalability”. Which mean that the people can start their simple small business with increase their budget without the need to use the idea of “get big fast”.

Great example of this is the website Digg. Digg gives the user the opportunity to share their videos and images. So they can listen to other music from other users. Also the users can vote and comment on the videos they likes. Which mean that the more Blogs being Digg from the users the more appears they will get.

Digg started in 2004 and with $2,000, a single hosted server $99 per month. By 2006 , there were having 90 servers and over 100 million page views everyday by the users (they have 15 people on board, including e.g. a database administrator). Also what makes Digg very famous that in 2006.  When news broke on the Digg front-page of a Flickr pool with London bombing cell phone photos. The story was in Digg front-page within 20 minutes or less. Therefore, they checked the story on CNN and others mainstream news sources, but couldn’t find any record of it. Only later they find out that indeed the story was real, and that it got promoted to the top-level Digg hierarchy in amazingly little time. Therefore, that what they did they used a positive word-of-mouth can lead to dramatic market growth. In addition, In 2006 Digg has over 500,000 users visited every day. Also Digg never spent a cent on advertising because in 2008 Digg received $28.7 million from investors such as Highland Capital Partners. The closest web 2.0 application that can be comparing to Digg is Wikipedia. Wikipedia 7th largest site on the internet only has 22 employees.

This is audio interview with Kevin Rose,

Nowadays, the people are using the Internet for almost everything, surfing, searching, downloading, sharing, selling and buying. Therefore, most of the small businesses are using the Internet to sell their products. Also there are some business who are trying to sell special niche product because the internet make it possible to small companies to start their business without the need to open a shop and trying to find an empty shelve to put their product in. According to Chris Anderson in his book “why the future of business is selling less of more”. The book describes how the business is going to be and the long tail for it.

My example of the Long tail is Etsy.  Etsy is an online store, which provide to the customers different product for different places. In addition, the idea of Etsy is “to enable people to make a living making things, and to reconnect makers with buyers”.

Also the Etsy website is global and the buyers and sellers coming from more than 150 countries and the sellers number of the Etsy are more than hundreds of thousands. What make this web site special is that the people who use the website can sell their product or their handmade products without the need to a real shop to start a business. Also the people who use the website can read the review of the product and add a comment. However, there are some issues about Etsy, which is payment privacy and methods, which make the users little bit, worried about it.

Also there is similar example of Etsy, which is eBay. eBay is “one of the most famous online shops and auction. An online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide”.

Nowadays, using the internet in our life becomes something essential. According to Gartner “the internet and enterprise are the two most important IT developments to emerge in the 1990s”. Therefore, the internet is improving significantly which make the users realize that when they use internet application, they are no longer software application. Software applications in these days are more likely like service, updates every time which make the company give the user the opportunity to test the application and know how the user use the application before they released it. According to Gartner “However, the majority of active Internet users will find value in participating in this area in the coming years.”

One of the popular beta web 2.0 applications is Google Wave. Google Wave is an online tool for real-time communication and collaboration. Google Wave gives the people the opportunity to share their work documents, videos for presentation and photos. The users also can discuss their work and more. In addition, users can add users and reply on the people messages. Therefore, the benefit of using this application as beta first is to get the user experience which will create a relation between the company and the user. However there are some ethical issues with using this program which is copyright for the writer because anyone of the user can edit and copy the writer work with taking any permissions.

Another example of web 2.0 applications is Facebook. Facebook is beta and it is a social networking community website, which gives the user the opportunity to have their own page with their pictures and videos and their states. Also, they can add some applications to share it with their friends. The benefits of using Facebook as a beta is to give the developer the chance to see the user experience and know how the users are using the Facebook to improve it. Also it helps the developer to know what is important without the need to ask the users. Therefore, using this application help the people to communicate with the need to see each other. However, this application has some issues which is the privacy because the users can read the other people pages unless they change the settings.

Nowadays, using the PC as primary devices to access the internet applications are decreased because the software is improving to make the users can access the internet applications without the need to use the PC. They can access the internet using devices in all shapes and sizes. Therefore, therefore the software allows the user to keep data synchronized and readily available across all the devices such as PC, Laptop and Phone. Nevertheless, the software will make everything be online and the data will stream in ever increasing speed.

Looking for one of the most important example of web 2.0 applications that mean that the Software above the level of a single device is Gowalla. Gowalla is a social network community which works in mobiles. Therefore, there are many ways to use Gowalla.

  • Gowalla is the easiest way to share places you go with your friends.
  • In Gowalla you can invite friends or you can add existing users to your network.
  • Gowalla gives the users the opportunity to see the other people activities.

Therefore, this application is definitely above the level of the single device because it provides many features which make the people use the internet very easy. Also using this software gives the user the opportunity to be updated. This software also can be used in the work filed.  However, using this program can affect the user privacy because this type of software can be accessible from any device.

The other example of web 2.0 applications is Fring. Fring is a free web mobile application that lets users communicate with friends on popular networks over their mobile phone’s internet connection. Also Fring gives the users the opportunity to communicate with other internet services like Skype, MSN Messenger, Google Talk, AIM, ICQ, Facebook and Twitter. Therefore, this application is above the level of the single device because it provides many features which make using the internet more easily than before. Also it is one step forward in software development. Nevertheless, this software shows some use of collective intelligence. Also using this program can help many people in different environment such as travel and work. However, this software can affect the telecommunication companies because this software use the internet as way to make call, which can affect telecommunication companies from developing.

As we know the world is growing and developing it in a remarkable way. Therefore, Web 2.0 are giving the users a rich Internet applications which mean that web applications that have many of the characteristics of desktop (wiki) applications. Therefore, According to O’Reilly  (2005) “ The Success in the Web 2.0 world depends on a successful user experience”.

The first example is one of the newest web 2.0 that has influence many of the people. In their way of working. This web 2.0 application is Google Wave. Google wave is an online tool for communication and teamwork. Also Google wave can be both a discussion and a document where people can share and talk about there work using text, photos, videos, and more. Also the user of the application can reply in the massage, edit on the content and add more users. Therefore Google wave is the best example of the rich user experience.

Another example, which can be one of the greatest examples of web 2.0 applications is plashup. Plashup is a web 2.0 application and it is the next step in our evolution, easy to use, web-based image editor for experienced users. Plashup is a free online photo editor. Edit, adjust and filter your images. Therefore, this web 2.0 application gives the users the chance to create and design many photos. Therefore Plashup is the best example of the rich user experience.

The resources:

As we know the world is growing and developing in a remarkable way. Also the websites are developing too. Which increase the Internet users. Therefore, Website are giving the companies and the normal users the opportunity to create and customizes there own website. This is the innovation in assembly.

There is one of the most popular examples of web 2.0 and innovation in assembly, which is Netlog. Netlog is an online platform where users can keep in touch with and extend their social network. Also, Netlog gives the users the opportunity to create new account. Also, you can create your own web page with a blog, pictures, and videos. Also, they can customize their pages to the people. In addition, they can add some applications to share it with there friends. Therefore, Netlog is one of the best examples of innovation in assembly.

The other example of innovation in assembly is YouTube. YouTube is the world’s most popular online video community. Also the users can watch and share videos. In addition, the YouTube are giving millions of people the opportunity to see others people clips and they can upload their clips and share it with them. Also the users can edit it on their YouTube page. In addition, the users can enables or disables commenting for their videos. Therefore, this is a good example of innovation in assembly.

Nowadays, the world is changing in a fast way, which make the Internet users and applications are increasing in a remarkable way. Therefore, the web 2.0 applications are using more functions than the data. However, the data is the number one factor for success in the Internet application, not just the function. Therefore, thinking about the Data is the Next Intel Inside as a factor can mean for the companies that saving the data for the web 2.0 users are more important than creating new functions for them

Looking for one of the most important example of web 2.0 applications that mean that the Data is the Next Intel Inside is more important then functions. For instance, eBay is one of the most famous online shops and auction. An online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. So the users can create their account and start searching for what item they want or they can sell items. Therefore, the best example for Data is the Next Intel Inside is the eBay online auction because the user data which will be entered in the auction. It will be stored in the eBay database.

Another example, which can be one of the famous web 2.0 applications is the MySpace. MySpace is one of the biggest social websites. So the users can create their accounts and start socializing with other people. They can add photos videos, comments and tags. So this particular web 2.0 application is building their data form the network. Therefore, MySpace is a good example of Data is the Next Intel Inside because the users will comment on one of the users page so the data will store in the MySpace Database.

The resources:

June 2018
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