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Nowadays, using the web 2.0 on companies in right way or wrong way can change many business directions which can affect the global business. Therefore, the web 2.0 tool has a great impact on companies’ development. However, using web 2.0 on companies has some risks and some of them are big risks. Therefore, some companies are not using the web 2.0 because of these risks. According karlovsworldKomarketing Associates statistics states that 97% of the top companies today don’t use blogging or twitter to promote their online visibility”

Sensei Enterprises, Inc. is a nationally known computer forensics and information technology company. Based in Fairfax, Virginia, Sensei combines legal expertise with high-level technical certifications to serve the technology and electronic evidence needs of the legal and corporate communities.

Sensei Enterprises, Inc. is according to metro corporate counsel is a company “with 5,000 employees with several field offices had recently become aware of the perils of social media”. In the past years they authorized Blogs and Facebook page for the employees to participate. However, last year they found some risks of using the social media. Those are some of the risks that Sensei Enterprises, Inc. faced.

“One of its employees had a personal blog containing references to the corporation’s research and development. One product, in particular, was expected to hit the marketplace with a bang, and the information being leaked was giving information to competitors.”

“Another employee in a business development unit who had a corporation-sanctioned Twitter account had posted several tweets disparaging competitors. The corporation was concerned about controlling this sort of activity”.

Therefore, when Sensei Enterprises, Inc. understand the risk of using the web 2.0 tools, they develop techniques for mitigate them by.

  • Monitoring the social web so they can know what the employees are saying.
  • Providing education on legal issues like copyright and anti-trust.
  • Providing education on social media principles.