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Nowadays, the people are using the Internet for almost everything, surfing, searching, downloading, sharing, selling and buying. Therefore, most of the small businesses are using the Internet to sell their products. Also there are some business who are trying to sell special niche product because the internet make it possible to small companies to start their business without the need to open a shop and trying to find an empty shelve to put their product in. According to Chris Anderson in his book “why the future of business is selling less of more”. The book describes how the business is going to be and the long tail for it.

My example of the Long tail is Etsy.  Etsy is an online store, which provide to the customers different product for different places. In addition, the idea of Etsy is “to enable people to make a living making things, and to reconnect makers with buyers”.

Also the Etsy website is global and the buyers and sellers coming from more than 150 countries and the sellers number of the Etsy are more than hundreds of thousands. What make this web site special is that the people who use the website can sell their product or their handmade products without the need to a real shop to start a business. Also the people who use the website can read the review of the product and add a comment. However, there are some issues about Etsy, which is payment privacy and methods, which make the users little bit, worried about it.

Also there is similar example of Etsy, which is eBay. eBay is “one of the most famous online shops and auction. An online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide”.

June 2018
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