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In the past, most of the companies models who were using web 1.0 have the idea of “get big fast”, which make some companies loss their business in the long term. Therefore, some people start using Web 2.0. They start thinking differently because web 2.0 gives them the opportunity to do more for less and that is “Lightweight Models and Cost Effective Scalability”. Which mean that the people can start their simple small business with increase their budget without the need to use the idea of “get big fast”.

Great example of this is the website Digg. Digg gives the user the opportunity to share their videos and images. So they can listen to other music from other users. Also the users can vote and comment on the videos they likes. Which mean that the more Blogs being Digg from the users the more appears they will get.

Digg started in 2004 and with $2,000, a single hosted server $99 per month. By 2006 , there were having 90 servers and over 100 million page views everyday by the users (they have 15 people on board, including e.g. a database administrator). Also what makes Digg very famous that in 2006.  When news broke on the Digg front-page of a Flickr pool with London bombing cell phone photos. The story was in Digg front-page within 20 minutes or less. Therefore, they checked the story on CNN and others mainstream news sources, but couldn’t find any record of it. Only later they find out that indeed the story was real, and that it got promoted to the top-level Digg hierarchy in amazingly little time. Therefore, that what they did they used a positive word-of-mouth can lead to dramatic market growth. In addition, In 2006 Digg has over 500,000 users visited every day. Also Digg never spent a cent on advertising because in 2008 Digg received $28.7 million from investors such as Highland Capital Partners. The closest web 2.0 application that can be comparing to Digg is Wikipedia. Wikipedia 7th largest site on the internet only has 22 employees.

This is audio interview with Kevin Rose,