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Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.

Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.

Web 3.0 – This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.

Therefore, I have provided an excellent presentations about Web 3.0 concepts and a YouTube video which is about evolution Web 1.0, Web 2.0 to Web 3.0 that help you understand Web 3.0 in simple English.


International Business Machines (IBM) “is an American multinational computer, technology and IT consulting corporation”. Also IBM is a global technology and innovation company that stands for progress. IBM well known through most of its recent history as the world’s largest computer company. With operations in over 170 countries. Also with almost 400,000 employees worldwide. However, IBM now is the world’s fourth largest technology company and the second most valuable global brand. Therefore, IBM decided to start using the social network in the company. They start using a twitter and blogs to allow their employees to write about their experiences, what they’re working on, Interest or any other topic of choice, which gives IBM the idea to give their consumers insight into what happens behind the scenes. Also to show or highlight the people or developers behind their product. Also IBM gives the users the opportunity to see how IBM operates and give them a direct connection with IMB employees.

Therefore, there are some advantages of using the Social network in their enterprise  which are:

  1. Expanding Market Research: Social networking sites give businesses a fantastic opportunity to widen their circle of contacts. Using Twitter, for example, a small business can target an audience of thousands without much effort or advertising. A new market opens up, as do the opportunities to do business.
  1. Improve Your Reputation: Building strong social networks can help a business to improve its reputation with as little advertising as possible. Social networks can boost your image as thought leaders in the field and customers/contacts start to acknowledge your business as reliable and an excellent source of information/products that suit their requirements.

However, there are some disadvantages of using Social network in their enterprise.

Privacy is arguably a major issue, because users may broadcast sensitive personal information to anyone who views their public feed

There is no doubt that the extremely popular Wikipedia website is an immense and ambitious project. Wikipedia is an online encyclopedia that employs a wiki (a software program that allows collaborative creation and editing of content) to generate its entries.

One of the benefits of a wiki is that it allows anyone with access to the internet to be involved in creating an online encyclopedia that catalogues every major human enterprise. Therefore, I tried to experience how to edit a page in Wikipedia. However, I couldn’t find an article of my interest to edit it. Therefore, I tried to use two methods to edit in Wikipedia. The first one was by edit some grammar mistakes. The second one was by edit some Wikipedia article in different language such as my first language Arabic. Therefore, this experience in Wikipedia shows me that it’s easy to fix the grammar mistakes and to edit on some articles. Thats mean that anyone who is not technical can use Wikipedia. Also it is easy for any user to reply on a discussion Forum.


An enterprise wiki “is a wiki used in an organizational context, especially to enhance internal knowledge sharing”. Therefore, wiki is designed to allow the users for quick and easy collaboration. Wiki systems are a shared collaborative web space, easy for non-technical people to add, edit and remove content via a web browser and also it provides a centralized repository for storing and sharing information.

Therefore, this post will present an example of using wiki in an enterprise. The company name is, a subsidiary of MicroStrategy (NASD: MSTR), is a leading provider of on-demand IVR (Interactive Voice Response) and call center solutions. Founded in 1999, has provided over 10,000 telephony solutions to more than 1,600 customers, including Raytheon, Hitachi and Reebok. used socialtext software which has a wiki service.

Therefore, According to the case study, there are some advantages of using the wiki in their company. Which are?

  • Got immediate adoption, fast results.

The adoption was immediate and the user satisfaction very high. Also The Socialtext wiki features met the company’s needs, and users got the easy-to-use solution they were seeking.

  • Much better way to collaborate.

Before using Socialtext wiki feature, people used documents sent around as attached files in emails. The documents were sometimes also stored on their corporate intranet. Socialtext wiki feature gives a much more efficient way to collect valuable insight from multiple contributors, to create a corporate memory of that insight, and to allow team members in all departments to engage in a collaborative way.

  • Extended collaboration benefits to customers and business partners.

After adopting the wiki collaboration feature, the platform continued to grow internally, realized that by extending the wiki to their customers and business partners they could realize similar collaborative benefits. So launched their public wiki, which was geared to their customer and partner audiences.

However, there were some disadvantages of using wiki in the enterprise, which are:

  • Reluctance to contribute
  • Reluctance to edit
  • some people reluctant to edit other peoples work
  • Establish appropriate process. e.g. who can edit what (sensitive document)

Micro-blogging is a passive broadcast medium in the form of blogging. A micro-blog differs from a traditional blog in that its content is much smaller than the actual blog, in both actual size and aggregate file size. A micro-blog entry could consist of nothing but a short sentence fragment. Therefore, most of the companies realize that micro-blogging can be very effective and efficient to increase the companies’ productivity. There are many micro-blogs applications nowadays, such as Twitter. However, there are more than 12 micro-blogs applications that most of the companies are using nowadays as alternatives for Twitter. Also these micro-blogs applications specialize for companies. For example, Suncorp has been use Yammer for their micro-blogging.

The Suncorp Group is home to more than 25 brands across Australia and New Zealand spanning banking, insurance, and investment. As one of Australia’s leaders in financial services, the Suncorp Group is one of Australia’s top 25 listed companies. Also Suncorp Group is one largest listed corporation and includes Australia’s largest domestic general insurance operations. In addition Suncorp is one of the largest banks. With more than $97 billion in assets. Also Suncorp has over 219,000 shareholders, over 16,000 employees and around 7 million customers.

According to Jeff Smith, Suncorp CIO

“Yammer has enabled us to harness the wisdom of our people who are spread across multiple teams, geographies and brands to help achieve our purpose of delivering business solutions for competitive advantage.”

Suncorp has benefited from incorporating and integrating Micro-blog like. The micro-blogging tool has played a key role in helping geographically dispersed people and teams to communicate, share, and innovate. It has also helped Suncorp create a culture where collaboration is more natural by enabling people to interact online in an open, informal and transparent way.

According to Jeff Smith, Suncorp CIO, the benefits that Suncorp find by using the Micro-blogging are:

  • “Increased informal knowledge flow across the organization
  • Overcome barriers to collaboration, providing instant connection for people, teams, informal networks, communities of practice.
  • Improved alignment between executives and employees by use of the Broadcast Message to communicate messages and get ideas, suggestions and answers to questions
  • Helped stimulate greater sharing and discussion amongst common role groups e.g. Developer, and Tester.”

However, there are some issues with micro-blogging that some of the companies could face especially companies like Suncorp. For example, Privacy is arguably a major issue, because users may broadcast sensitive personal information to anyone who views their public feed. Micro-blog platform providers can also cause privacy issues. Another example of the micro-blogging issues is security have been voiced within the business world, since there is potential for sensitive work information to be publicized on micro-blogging.

September 2010
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