Implementing the enterprise 2.0 has benefit that most of the companies are trying to gain. However, it has some risks that all the companies are trying to avoid. The benefits that the companies are trying to gain are productivity and efficiency, knowledge, reputation and staff engagement. Also the risks that companies are trying to avoid are security, loss of control, reputation, reliability, productivity, and resources. However, not all the companies can gain all the benefits or can avoid all the risks of implementing the enterprise 2.0 because the benefits and risks of Enterprise 2.0 can be applied very differently depending on the company. Therefore, there is a Case study of a company that applied the enterprise 2.0.

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The key benefits that AT&T found when they implement the enterprise 2.0:

1-      The teams work become very productive and more effective because they have easy and quick access to the resources and the information they need to work together. This improved the team work performance in the company.

2-      The communication and discussions between the employees and the experts becomes very easy and effective. Also the Disseminating of information in the company becomes very quick and efficient.

The risks that AT&T found when they implement the enterprise 2.0:

  1. Controlling the flow of information in the company by the managers become very difficult. Also the lack of knowledge of how to solve the enterprise problems and how to use the enterprise 2.0 in business way, which reduced the employee’s productivity.
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