Nowadays, using web 2.0 application becomes essential in our life as a social platform. Great example is Facebook, Facebook recently announce that they have 500 million users who use Facebook as a social community. However, I did some search about some companies who use web 2.0 as platform to communicate with their employees and their customers. One of these companies is

Sony LogSony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets” .Therefore For this company I will use the Wikinomics Business Models.


In this model, Sony are using their own SonyBlog to share their knowledge in variety of topics, start with sports, games, news to the history of Sony and others . Therefore, this gives the people the opportunity to communicate, participate, and ask questions about the topics that Sony present.

Being Global

Sony over the past 30 years or so comes up with their new policy of global localization. Therefore Sony has expanded their locations of work throughout the world. Nevertheless, most of the economic experts believe that Sony has a dramatic impact on the world economy. Also they believe that Sony know that they have a responsibility to support communities, and increase the economy around the world. Therefore, Sony established “charity grown and nurtured from the game culture and industry. Over 5 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world”.

These are some example of  Charity work Sony are working on :

  1. 1. South African charities
  2. 2. Hawaii Charities

Being open

Sony is looking for to improve their understanding of the implications of their business with their partners to address areas that concern their consumer value and to add value beyond their products. Therefore, Sony is providing many services that can help the customers to reach their needs from them because Sony believes that treating the customers with equality will ensure the satisfaction for the company and the customers.


In these days, Sony is using the new web 2.0 applications to reach people in multiple platforms to inform the funs about their events, new product, and updates. Those web 2.0 applications that Sony using are YouTube, Facebook, and Twitter. Therefore, the main reason why Sony are using Web 2.0 application is because it’s easy to reach millions of people and update them about what is new in couple of minutes or seconds.

Sony in FaceBook.

Sony now are using Facebook to update their fun about their latest  technology, product, and video games console etc…Also they are giving the funs the opportunity to express their feeling by giving comments about the new update, product , technology, and video games console.

SOny in Facebook