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Nowadays, using the web 2.0 on companies in right way or wrong way can change many business directions which can affect the global business. Therefore, the web 2.0 tool has a great impact on companies’ development. However, using web 2.0 on companies has some risks and some of them are big risks. Therefore, some companies are not using the web 2.0 because of these risks. According karlovsworldKomarketing Associates statistics states that 97% of the top companies today don’t use blogging or twitter to promote their online visibility”

Sensei Enterprises, Inc. is a nationally known computer forensics and information technology company. Based in Fairfax, Virginia, Sensei combines legal expertise with high-level technical certifications to serve the technology and electronic evidence needs of the legal and corporate communities.

Sensei Enterprises, Inc. is according to metro corporate counsel is a company “with 5,000 employees with several field offices had recently become aware of the perils of social media”. In the past years they authorized Blogs and Facebook page for the employees to participate. However, last year they found some risks of using the social media. Those are some of the risks that Sensei Enterprises, Inc. faced.

“One of its employees had a personal blog containing references to the corporation’s research and development. One product, in particular, was expected to hit the marketplace with a bang, and the information being leaked was giving information to competitors.”

“Another employee in a business development unit who had a corporation-sanctioned Twitter account had posted several tweets disparaging competitors. The corporation was concerned about controlling this sort of activity”.

Therefore, when Sensei Enterprises, Inc. understand the risk of using the web 2.0 tools, they develop techniques for mitigate them by.

  • Monitoring the social web so they can know what the employees are saying.
  • Providing education on legal issues like copyright and anti-trust.
  • Providing education on social media principles.
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Implementing the enterprise 2.0 has benefit that most of the companies are trying to gain. However, it has some risks that all the companies are trying to avoid. The benefits that the companies are trying to gain are productivity and efficiency, knowledge, reputation and staff engagement. Also the risks that companies are trying to avoid are security, loss of control, reputation, reliability, productivity, and resources. However, not all the companies can gain all the benefits or can avoid all the risks of implementing the enterprise 2.0 because the benefits and risks of Enterprise 2.0 can be applied very differently depending on the company. Therefore, there is a Case study of a company that applied the enterprise 2.0.

ATT-logo

The key benefits that AT&T found when they implement the enterprise 2.0:

1-      The teams work become very productive and more effective because they have easy and quick access to the resources and the information they need to work together. This improved the team work performance in the company.

2-      The communication and discussions between the employees and the experts becomes very easy and effective. Also the Disseminating of information in the company becomes very quick and efficient.

The risks that AT&T found when they implement the enterprise 2.0:

  1. Controlling the flow of information in the company by the managers become very difficult. Also the lack of knowledge of how to solve the enterprise problems and how to use the enterprise 2.0 in business way, which reduced the employee’s productivity.

In my previous post I talk about how Sony used the Web 2.0 applications to reach their customers and how Sony used the Enterprise 2.0 business models which are Sharing, Being Global, Peering, and being open to reach their objectives. Therefore, this post will be the second part of the companies that used the web 2.0 and the enterprise 2.0 principles.

E3

E3 “is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to show off their upcoming games and game-related hardware.” Also E3 is an non-profit, their focus on the new games and the new hardware that related to the games such as PS3, Xbox360, Wii and others. Therefore, E3 have been using Twitter and Facebook.

E3 and Facebook

E3 are using Facebook to show their Fans their new games and consoles. Also to show their funs the exclusive game on every company they are partner with such Sony, Microsoft, and Nintendo. In addition, E3 are using the Facebook to notify their fun of the nearest conference or events around the world. A great example was when they told their fans that in the conference, Sony or PS3 has a surprising game and the surprise was the game Twisted metal.

E3 Facebook

E3 and Twitter

E3 might be over but the coverage continues 140 characters at a time. However, the fans always Get the latest news when it hits twitter.

E3 twitter

Nowadays, using web 2.0 application becomes essential in our life as a social platform. Great example is Facebook, Facebook recently announce that they have 500 million users who use Facebook as a social community. However, I did some search about some companies who use web 2.0 as platform to communicate with their employees and their customers. One of these companies is

Sony LogSony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets” .Therefore For this company I will use the Wikinomics Business Models.

Sharing

In this model, Sony are using their own SonyBlog to share their knowledge in variety of topics, start with sports, games, news to the history of Sony and others . Therefore, this gives the people the opportunity to communicate, participate, and ask questions about the topics that Sony present.

Being Global

Sony over the past 30 years or so comes up with their new policy of global localization. Therefore Sony has expanded their locations of work throughout the world. Nevertheless, most of the economic experts believe that Sony has a dramatic impact on the world economy. Also they believe that Sony know that they have a responsibility to support communities, and increase the economy around the world. Therefore, Sony established “charity grown and nurtured from the game culture and industry. Over 5 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world”.

These are some example of  Charity work Sony are working on :

  1. 1. South African charities
  2. 2. Hawaii Charities

Being open

Sony is looking for to improve their understanding of the implications of their business with their partners to address areas that concern their consumer value and to add value beyond their products. Therefore, Sony is providing many services that can help the customers to reach their needs from them because Sony believes that treating the customers with equality will ensure the satisfaction for the company and the customers.

Peering

In these days, Sony is using the new web 2.0 applications to reach people in multiple platforms to inform the funs about their events, new product, and updates. Those web 2.0 applications that Sony using are YouTube, Facebook, and Twitter. Therefore, the main reason why Sony are using Web 2.0 application is because it’s easy to reach millions of people and update them about what is new in couple of minutes or seconds.

Sony in FaceBook.

Sony now are using Facebook to update their fun about their latest  technology, product, and video games console etc…Also they are giving the funs the opportunity to express their feeling by giving comments about the new update, product , technology, and video games console.

SOny in Facebook

Blog

Blogs are a type of website or part of a website. That mostly is running and being maintained by one person with different types of entries of commentary, events, or other material.  Therefore, Dave Winer defines the Blog as ‘A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.’

This video will show you what is the Blog, how it’s work.

Blogs are web 2.0 and they are different than the normal websites web 1.0.  You can see the different between the web 1.0 (normal websites) vs. web 2.0 (Blogs) when compare between lecture and conversation. Web 1.0 site, like lectures, where you are listening to the same source. However, Web2.0 sites like listening to a conversation where you are more like the answer.

  • Web 1.0 was about reading, Web 2.0 is about writing.
  • Web 1.0 was about home pages, Web 2.0 is about blogs
  • Web 1.0 was about owning, Web 2.0 is about sharing
  • Web 1.0 was about web forms, Web 2.0 is about web applications
  • Web 1.0 was about portals, Web 2.0 is about RSS
  • Web 1.0 was about taxonomy, Web 2.0 is about tags

A great example is Technology as a way of life. Technology as a way of life is one of blogs that talks about web 2.0 applications and the development in the technologies. Therefore, what make this Blog great and interesting are the steps that they are using to write a blog.

  1. They are making the blog language interesting: which mean when the readers try to read a blog. It should sound like you are telling something to a reader that they knows very little about it, which make the reader interested to read and get more information about the that subject.
  2. Speak ‘with’ your readers, not ‘to’ the readers: when you write a great amount of blogs try not to make a distance between you and the readers. Therefore, give the readers the opportunity to Involve in the blog discussion. Invite their opinions and suggestions. Because that will make your blog more interesting and real.
  3. Get versatile content for your blog: which mean if your blog are writing about a subject and there is other people blogs is writing about the same subject, try to make a comment on their blog and invite them to write on yours. This will help you to build your own blog community. YOU AND ME

Therefore, using these steps will make blogs very useful to people because it will introduce many kind of information that the users’ needs. Also it will give the user the chance to participate in the blog. Therefore, that what make blogging great because. According to Rebecca’s pocket “I strongly believe in the power of weblogs to transform both writers and readers from “audience” to “public” and from “consumer” to “creator.”

These are some examples of Great Blogs :

  1. enterprise2blog
  2. crenk