Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.

Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.

Web 3.0 – This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.

Therefore, I have provided an excellent presentations about Web 3.0 concepts and a YouTube video which is about evolution Web 1.0, Web 2.0 to Web 3.0 that help you understand Web 3.0 in simple English.


International Business Machines (IBM) “is an American multinational computer, technology and IT consulting corporation”. Also IBM is a global technology and innovation company that stands for progress. IBM well known through most of its recent history as the world’s largest computer company. With operations in over 170 countries. Also with almost 400,000 employees worldwide. However, IBM now is the world’s fourth largest technology company and the second most valuable global brand. Therefore, IBM decided to start using the social network in the company. They start using a twitter and blogs to allow their employees to write about their experiences, what they’re working on, Interest or any other topic of choice, which gives IBM the idea to give their consumers insight into what happens behind the scenes. Also to show or highlight the people or developers behind their product. Also IBM gives the users the opportunity to see how IBM operates and give them a direct connection with IMB employees.

Therefore, there are some advantages of using the Social network in their enterprise  which are:

  1. Expanding Market Research: Social networking sites give businesses a fantastic opportunity to widen their circle of contacts. Using Twitter, for example, a small business can target an audience of thousands without much effort or advertising. A new market opens up, as do the opportunities to do business.
  1. Improve Your Reputation: Building strong social networks can help a business to improve its reputation with as little advertising as possible. Social networks can boost your image as thought leaders in the field and customers/contacts start to acknowledge your business as reliable and an excellent source of information/products that suit their requirements.

However, there are some disadvantages of using Social network in their enterprise.

Privacy is arguably a major issue, because users may broadcast sensitive personal information to anyone who views their public feed

There is no doubt that the extremely popular Wikipedia website is an immense and ambitious project. Wikipedia is an online encyclopedia that employs a wiki (a software program that allows collaborative creation and editing of content) to generate its entries.

One of the benefits of a wiki is that it allows anyone with access to the internet to be involved in creating an online encyclopedia that catalogues every major human enterprise. Therefore, I tried to experience how to edit a page in Wikipedia. However, I couldn’t find an article of my interest to edit it. Therefore, I tried to use two methods to edit in Wikipedia. The first one was by edit some grammar mistakes. The second one was by edit some Wikipedia article in different language such as my first language Arabic. Therefore, this experience in Wikipedia shows me that it’s easy to fix the grammar mistakes and to edit on some articles. Thats mean that anyone who is not technical can use Wikipedia. Also it is easy for any user to reply on a discussion Forum.


An enterprise wiki “is a wiki used in an organizational context, especially to enhance internal knowledge sharing”. Therefore, wiki is designed to allow the users for quick and easy collaboration. Wiki systems are a shared collaborative web space, easy for non-technical people to add, edit and remove content via a web browser and also it provides a centralized repository for storing and sharing information.


Therefore, this post will present an example of using wiki in an enterprise. The company name is Angel.com.  Angel.com, a subsidiary of MicroStrategy (NASD: MSTR), is a leading provider of on-demand IVR (Interactive Voice Response) and call center solutions. Founded in 1999, Angel.com has provided over 10,000 telephony solutions to more than 1,600 customers, including Raytheon, Hitachi and Reebok. Angel.com used socialtext software which has a wiki service.

Therefore, According to the Angel.com case study, there are some advantages of using the wiki in their company. Which are?

  • Got immediate adoption, fast results.

The adoption was immediate and the user satisfaction very high. Also The Socialtext wiki features met the company’s needs, and Angel.com users got the easy-to-use solution they were seeking.

  • Much better way to collaborate.

Before using Socialtext wiki feature, Angel.com people used documents sent around as attached files in emails. The documents were sometimes also stored on their corporate intranet. Socialtext wiki feature gives Angel.com a much more efficient way to collect valuable insight from multiple contributors, to create a corporate memory of that insight, and to allow team members in all departments to engage in a collaborative way.

  • Extended collaboration benefits to customers and business partners.

After adopting the wiki collaboration feature, the platform continued to grow internally, Angel.com realized that by extending the wiki to their customers and business partners they could realize similar collaborative benefits. So Angel.com launched their public wiki, which was geared to their customer and partner audiences.

However, there were some disadvantages of using wiki in the enterprise, which are:

  • Reluctance to contribute
  • Reluctance to edit
  • some people reluctant to edit other peoples work
  • Establish appropriate process. e.g. who can edit what (sensitive document)

Micro-blogging is a passive broadcast medium in the form of blogging. A micro-blog differs from a traditional blog in that its content is much smaller than the actual blog, in both actual size and aggregate file size. A micro-blog entry could consist of nothing but a short sentence fragment. Therefore, most of the companies realize that micro-blogging can be very effective and efficient to increase the companies’ productivity. There are many micro-blogs applications nowadays, such as Twitter. However, there are more than 12 micro-blogs applications that most of the companies are using nowadays as alternatives for Twitter. Also these micro-blogs applications specialize for companies. For example, Suncorp has been use Yammer for their micro-blogging.

The Suncorp Group is home to more than 25 brands across Australia and New Zealand spanning banking, insurance, and investment. As one of Australia’s leaders in financial services, the Suncorp Group is one of Australia’s top 25 listed companies. Also Suncorp Group is one largest listed corporation and includes Australia’s largest domestic general insurance operations. In addition Suncorp is one of the largest banks. With more than $97 billion in assets. Also Suncorp has over 219,000 shareholders, over 16,000 employees and around 7 million customers.

According to Jeff Smith, Suncorp CIO

“Yammer has enabled us to harness the wisdom of our people who are spread across multiple teams, geographies and brands to help achieve our purpose of delivering business solutions for competitive advantage.”

Suncorp has benefited from incorporating and integrating Micro-blog like. The micro-blogging tool has played a key role in helping geographically dispersed people and teams to communicate, share, and innovate. It has also helped Suncorp create a culture where collaboration is more natural by enabling people to interact online in an open, informal and transparent way.

According to Jeff Smith, Suncorp CIO, the benefits that Suncorp find by using the Micro-blogging are:

  • “Increased informal knowledge flow across the organization
  • Overcome barriers to collaboration, providing instant connection for people, teams, informal networks, communities of practice.
  • Improved alignment between executives and employees by use of the Broadcast Message to communicate messages and get ideas, suggestions and answers to questions
  • Helped stimulate greater sharing and discussion amongst common role groups e.g. Developer, and Tester.”

However, there are some issues with micro-blogging that some of the companies could face especially companies like Suncorp. For example, Privacy is arguably a major issue, because users may broadcast sensitive personal information to anyone who views their public feed. Micro-blog platform providers can also cause privacy issues. Another example of the micro-blogging issues is security have been voiced within the business world, since there is potential for sensitive work information to be publicized on micro-blogging.

Nowadays, using the web 2.0 on companies in right way or wrong way can change many business directions which can affect the global business. Therefore, the web 2.0 tool has a great impact on companies’ development. However, using web 2.0 on companies has some risks and some of them are big risks. Therefore, some companies are not using the web 2.0 because of these risks. According karlovsworldKomarketing Associates statistics states that 97% of the top companies today don’t use blogging or twitter to promote their online visibility”

Sensei Enterprises, Inc. is a nationally known computer forensics and information technology company. Based in Fairfax, Virginia, Sensei combines legal expertise with high-level technical certifications to serve the technology and electronic evidence needs of the legal and corporate communities.

Sensei Enterprises, Inc. is according to metro corporate counsel is a company “with 5,000 employees with several field offices had recently become aware of the perils of social media”. In the past years they authorized Blogs and Facebook page for the employees to participate. However, last year they found some risks of using the social media. Those are some of the risks that Sensei Enterprises, Inc. faced.

“One of its employees had a personal blog containing references to the corporation’s research and development. One product, in particular, was expected to hit the marketplace with a bang, and the information being leaked was giving information to competitors.”

“Another employee in a business development unit who had a corporation-sanctioned Twitter account had posted several tweets disparaging competitors. The corporation was concerned about controlling this sort of activity”.

Therefore, when Sensei Enterprises, Inc. understand the risk of using the web 2.0 tools, they develop techniques for mitigate them by.

  • Monitoring the social web so they can know what the employees are saying.
  • Providing education on legal issues like copyright and anti-trust.
  • Providing education on social media principles.

Implementing the enterprise 2.0 has benefit that most of the companies are trying to gain. However, it has some risks that all the companies are trying to avoid. The benefits that the companies are trying to gain are productivity and efficiency, knowledge, reputation and staff engagement. Also the risks that companies are trying to avoid are security, loss of control, reputation, reliability, productivity, and resources. However, not all the companies can gain all the benefits or can avoid all the risks of implementing the enterprise 2.0 because the benefits and risks of Enterprise 2.0 can be applied very differently depending on the company. Therefore, there is a Case study of a company that applied the enterprise 2.0.


The key benefits that AT&T found when they implement the enterprise 2.0:

1-      The teams work become very productive and more effective because they have easy and quick access to the resources and the information they need to work together. This improved the team work performance in the company.

2-      The communication and discussions between the employees and the experts becomes very easy and effective. Also the Disseminating of information in the company becomes very quick and efficient.

The risks that AT&T found when they implement the enterprise 2.0:

  1. Controlling the flow of information in the company by the managers become very difficult. Also the lack of knowledge of how to solve the enterprise problems and how to use the enterprise 2.0 in business way, which reduced the employee’s productivity.

In my previous post I talk about how Sony used the Web 2.0 applications to reach their customers and how Sony used the Enterprise 2.0 business models which are Sharing, Being Global, Peering, and being open to reach their objectives. Therefore, this post will be the second part of the companies that used the web 2.0 and the enterprise 2.0 principles.


E3 “is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to show off their upcoming games and game-related hardware.” Also E3 is an non-profit, their focus on the new games and the new hardware that related to the games such as PS3, Xbox360, Wii and others. Therefore, E3 have been using Twitter and Facebook.

E3 and Facebook

E3 are using Facebook to show their Fans their new games and consoles. Also to show their funs the exclusive game on every company they are partner with such Sony, Microsoft, and Nintendo. In addition, E3 are using the Facebook to notify their fun of the nearest conference or events around the world. A great example was when they told their fans that in the conference, Sony or PS3 has a surprising game and the surprise was the game Twisted metal.

E3 Facebook

E3 and Twitter

E3 might be over but the coverage continues 140 characters at a time. However, the fans always Get the latest news when it hits twitter.

E3 twitter

Nowadays, using web 2.0 application becomes essential in our life as a social platform. Great example is Facebook, Facebook recently announce that they have 500 million users who use Facebook as a social community. However, I did some search about some companies who use web 2.0 as platform to communicate with their employees and their customers. One of these companies is

Sony LogSony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets” .Therefore For this company I will use the Wikinomics Business Models.


In this model, Sony are using their own SonyBlog to share their knowledge in variety of topics, start with sports, games, news to the history of Sony and others . Therefore, this gives the people the opportunity to communicate, participate, and ask questions about the topics that Sony present.

Being Global

Sony over the past 30 years or so comes up with their new policy of global localization. Therefore Sony has expanded their locations of work throughout the world. Nevertheless, most of the economic experts believe that Sony has a dramatic impact on the world economy. Also they believe that Sony know that they have a responsibility to support communities, and increase the economy around the world. Therefore, Sony established “charity grown and nurtured from the game culture and industry. Over 5 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world”.

These are some example of  Charity work Sony are working on :

  1. 1. South African charities
  2. 2. Hawaii Charities

Being open

Sony is looking for to improve their understanding of the implications of their business with their partners to address areas that concern their consumer value and to add value beyond their products. Therefore, Sony is providing many services that can help the customers to reach their needs from them because Sony believes that treating the customers with equality will ensure the satisfaction for the company and the customers.


In these days, Sony is using the new web 2.0 applications to reach people in multiple platforms to inform the funs about their events, new product, and updates. Those web 2.0 applications that Sony using are YouTube, Facebook, and Twitter. Therefore, the main reason why Sony are using Web 2.0 application is because it’s easy to reach millions of people and update them about what is new in couple of minutes or seconds.

Sony in FaceBook.

Sony now are using Facebook to update their fun about their latest  technology, product, and video games console etc…Also they are giving the funs the opportunity to express their feeling by giving comments about the new update, product , technology, and video games console.

SOny in Facebook


Blogs are a type of website or part of a website. That mostly is running and being maintained by one person with different types of entries of commentary, events, or other material.  Therefore, Dave Winer defines the Blog as ‘A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.’

This video will show you what is the Blog, how it’s work.

Blogs are web 2.0 and they are different than the normal websites web 1.0.  You can see the different between the web 1.0 (normal websites) vs. web 2.0 (Blogs) when compare between lecture and conversation. Web 1.0 site, like lectures, where you are listening to the same source. However, Web2.0 sites like listening to a conversation where you are more like the answer.

  • Web 1.0 was about reading, Web 2.0 is about writing.
  • Web 1.0 was about home pages, Web 2.0 is about blogs
  • Web 1.0 was about owning, Web 2.0 is about sharing
  • Web 1.0 was about web forms, Web 2.0 is about web applications
  • Web 1.0 was about portals, Web 2.0 is about RSS
  • Web 1.0 was about taxonomy, Web 2.0 is about tags

A great example is Technology as a way of life. Technology as a way of life is one of blogs that talks about web 2.0 applications and the development in the technologies. Therefore, what make this Blog great and interesting are the steps that they are using to write a blog.

  1. They are making the blog language interesting: which mean when the readers try to read a blog. It should sound like you are telling something to a reader that they knows very little about it, which make the reader interested to read and get more information about the that subject.
  2. Speak ‘with’ your readers, not ‘to’ the readers: when you write a great amount of blogs try not to make a distance between you and the readers. Therefore, give the readers the opportunity to Involve in the blog discussion. Invite their opinions and suggestions. Because that will make your blog more interesting and real.
  3. Get versatile content for your blog: which mean if your blog are writing about a subject and there is other people blogs is writing about the same subject, try to make a comment on their blog and invite them to write on yours. This will help you to build your own blog community. YOU AND ME

Therefore, using these steps will make blogs very useful to people because it will introduce many kind of information that the users’ needs. Also it will give the user the chance to participate in the blog. Therefore, that what make blogging great because. According to Rebecca’s pocket “I strongly believe in the power of weblogs to transform both writers and readers from “audience” to “public” and from “consumer” to “creator.”

These are some examples of Great Blogs :

  1. enterprise2blog
  2. crenk
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